Cosmetic & Fragrance Brand Launch Consultation

What's included in your brand launch consultation

Who this brand launch consultation is for

• Founders launching their first skincare, haircare or cosmetic brand
• Fragrance developers preparing a compliant first collection
• Private-label brands putting their name on a stock formula
• Indie makers moving from craft fairs to retail or online
• UK start-ups planning their first EU or US sales

What this consultation does not include

• The CPSR itself — we plan your safety assessment with you; to have the report written and signed, add a CPSR for a single product or the All-in-One CPSR, PIF, SDS & notification bundle.
• Laboratory testing — you receive testing recommendations; the tests are carried out separately by a laboratory.
• Responsible Person appointment or portal submissions — guidance is included; to appoint us, add the UK Responsible Person or EU Responsible Person & CPNP service.
• A single quick question — the 30-Minute Expert Consultation is the faster option.
• Organisation-wide systems — this consultation is for founders bringing first products to market; established companies running several markets, sites or an ISO/ESG programme should choose Enterprise Strategic Consulting.

How it works

1. Choose your session length Select 30, 60, 120 or 240 minutes above, depending on how much of your launch you want to cover.
2. Tell us about your brand Share your products, target markets and development stage so we can prepare.
3. Work through your roadmap In the session we take your products through classification, formulation, PIF, CPSR, labelling and notification.
4. Act on your launch plan Leave with the templates, checklists and recommendations to move from concept to market-ready.

What is a cosmetic brand launch consultation?

A cosmetic brand launch consultation is a guided planning session for founders that sets out, in order, everything a new cosmetic or fragrance brand must have in place before its first product is sold in the UK, EU or US. It answers the question most founders start with: how do I start a cosmetic brand legally, and what do I need to do first?

We combine toxicology, cosmetic chemistry and regulatory knowledge to turn the rules into a practical launch plan: which documents you need, who must sign them, what your label must say and which notification portal applies. The aim is a compliance system your team understands and can keep running after launch.

Our five-stage cosmetic startup compliance roadmap

1. Product classification and regulatory scoping — confirm that your product is a cosmetic under Article 2 of Regulation (EC) No 1223/2009 (or under FDA rules for the US) and flag borderline medicinal or biocidal claims.
2. Formulation and ingredient review — check every ingredient against Annex II (prohibited substances) and Annex III (restricted substances), plus the colourant, preservative and UV-filter annexes, SCCS opinions and the current IFRA Standards for fragrance.
3. PIF setup for start-ups — structure your Product Information File to Article 11: product description, CPSR, manufacturing method with a GMP statement, proof of claimed effects and any animal-testing data.
4. CPSR roadmap — plan your Cosmetic Product Safety Report (Annex I, Part A safety information and Part B safety assessment), which must be signed by a qualified safety assessor.
5. Labelling and market notification — check labels and claims against Article 19, confirm your Responsible Person (Article 4) and prepare for CPNP (EU) or SCPN (GB) notification under Article 13. For US launches, we cover MoCRA facility registration and product listing.

Cosmetic brand compliance checklist: gaps we close before launch

• Missing safety documentation — incomplete CPSRs, Safety Data Sheets or PIFs.
• Product misclassification — uncertainty about cosmetic, medicinal or biocidal status.
• Non-compliant labelling — missing INCI lists, unsupported claims or absent Responsible Person details.
• Unverified suppliers — raw materials without confirmed REACH registration or IFRA conformity.
• No Responsible Person — no EU- or UK-established person named to hold the PIF and notify the product.

The laws that govern cosmetic market entry

• EU: Regulation (EC) No 1223/2009 — the EU Cosmetics Regulation: ingredient restrictions, safety assessment, PIF, labelling, Responsible Person and CPNP notification.
• Great Britain: Regulation (EC) No 1223/2009 as amended by Schedule 34 to SI 2019/696 — requires a UK-based Responsible Person and notification through the SCPN service run by OPSS.
• US: Modernization of Cosmetics Regulation Act of 2022 (MoCRA) — FDA facility registration, product listing, serious adverse event reporting and safety substantiation.
• ISO 22716 — the international Good Manufacturing Practice guideline for cosmetics, commonly used to show the GMP compliance required by Article 8.

Official sources:

• Regulation (EC) No 1223/2009 on cosmetic products (EUR-Lex)
• SI 2019/696, Schedule 34: cosmetic products (legislation.gov.uk)
• Making cosmetic products available to consumers in Great Britain (GOV.UK)
• Modernization of Cosmetics Regulation Act of 2022 (FDA)

Why founders choose Phoenix for their brand launch

• A clear five-stage roadmap — from classification to notification, in the right order.
• Templates and checklists built for start-ups — PIF templates and notification checklists you can reuse for later products.
• No guessing what comes next — CPSR, PIF, labelling and notification mapped for your products and markets.
• Guidance that builds your own capability — your team understands the system, not just the paperwork.
• Trusted by 1,400+ brands over 14 years — including The Beard Struggle, The Essence Vault, Parfum Fabric and Junaid Jamshed.
• WhatsApp support — message us on +44 7346 009332.

Launch compliantly from day one — book your brand launch consultation today. Choose your session length above, or message us on WhatsApp if you are unsure which length fits your stage.

Frequently asked questions